// installing
The Leverage Install
Founders Rate Install · $4,997 · 3 spots only | Closes in --d --h --m
The 90-day install · for service businesses

Stop chasing leads.
Install the system that brings them in.

The 90-day install for service business owners who want a steady stream of qualified leads — without running ads, being on camera, or hiring a marketing team.
Book the $497 Diagnostic →
60-min call · 30-day plan you keep · credits toward Install · paid via Stripe
10 leads in 90 days · or refund
↓ Scroll
// 7 years building this · 40+ clients across Asia
Financial Advisors Realtors Consultants Accountants Coaches Service Agencies B2B Founders Operators
Cole Shihan

I'm Cole Shihan.

Former lawyer. Mother of two. 7 years running a digital agency for Maybank, WSG (Workforce Singapore), the People's Association, and 40+ others. Spent the last 18 months stress-testing AI as the leverage layer of business. Now I install the same system for service businesses around the world.

You don't have a content problem.
You have a consistency problem.

Most service business owners have already tried the obvious moves. None of them stuck.

Approach 01

LinkedIn for 2 years

30 posts → 3 leads

Nothing compounds. You keep starting from zero because you can't stay consistent.

Approach 02

Meta ads burn

$5K burned → 3 demos → 0 closes

Two or three creative variants and you quit. Without a testing system, you can't tell signal from noise.

Approach 03

Hired a marketer

$60K/yr → quit after 11 months

Hard to manage. Long ramp time. Then they leave. You're back to square one with no system to show for it.

The problem isn't content. It isn't ads. It isn't your team. The problem is that lead generation lives in your head — and you're too busy running the business to be consistent at it.

// Cost of waiting 6 months

$60,000 left on the table. 12 months? $120,000.

Even if you only need 2 new clients a month at $5,000 each, that's $10,000 in monthly revenue you're not getting. The Install costs $4,997. It pays back the first time it closes one client.

Three shifts separate owners
who scale from owners who burn out.

Not tactics. Not tools. Mindset moves that change how you work — forever.

Shift 01

Build systems,
not hours

Stop trading your hours for revenue. Build the system once. Let it work for you for years.

Shift 02

Decide,
don't produce

Stop creating content yourself. Stop writing your own ads. The system makes it. You just decide what goes out.

Shift 03

Compound,
don't chase

Stop chasing the next lead. Build something that brings in 10 leads this month, 100 in six months, 1,000 in a year.

Three systems. One install. 90 days.

Each system is something I've been doing manually for 7 years — now powered by AI so it runs without you.

// content system · live
62
Pieces published this month — voice-trained, hands-off
// ad system · auto-testing
  • 87 variants generated · 12 scaled
  • 4.2× CTR on winning creative
  • 18 losers killed automatically
  • Approved 1× this month · 47 min
// lead system · pipeline
SK
Sarah K. · Financial Advisor
Researched · brief ready
Call today
DM
David M. · Realtor
3 follow-ups sent
Nurturing
AC
Anna C. · Consultant
Quiz completed
Hot
JT
James T. · Accountant
Booked Tue 2pm
Closing
// System 01 — Content

Content that runs without you posting

Daily research on what's working in your industry. 60+ pieces created per month — carousels, images, short videos. Posted automatically across LinkedIn, Instagram, and email. Voice-trained so it sounds like you.

What you do: Decide what gets posted. About 5 minutes a day.
// System 02 — Ads

Ads that test themselves

50-100 ad versions generated per campaign — based on what's actually converted in your industry. Automatic A/B testing. The bad ones get killed, the good ones scale. One dashboard. Can run on full autopilot.

What you do: Approve the direction once a month. About an hour or two.
// System 03 — Lead

Leads that arrive ready to buy

Every lead captured. AI researches each one automatically — their business, problems, mutual connections. You get a sales call brief before every conversation. 5-7 follow-up emails go out automatically in your voice.

What you do: Show up to the call. Decide whether to close them.

Three phases. One system at a time.

A structured 90-day install rhythm. No overwhelm. Each phase builds on the last.

Phase 01
Days 1 — 30

Foundation

  • Audit of current marketing
  • Voice training on past content
  • System selection + 30-day roadmap
Phase 02
Days 31 — 60

Build

  • System 01 (Content) goes live · 60+ pieces/mo
  • System 02 (Ads) testing 50-100 variants
  • First wins measured + scaled
Phase 03
Days 61 — 90

Activate + Hand off

  • System 03 (Lead pipeline) live
  • 10+ qualified leads landed
  • Full handoff · you decide, system runs

What this looks like
in your business.

Imagine your salesperson does 10 calls a day. Each call needs an hour of research. That's 4 hours of prep, 4 hours of selling.

Install the system: the research happens automatically. Every lead arrives at her desk already researched. Same quality. None of her time.

// Before install
10 calls/day
4 hrs prep · 4 hrs selling
PrepSelling
// After install
30 calls/day
0 prep · 8 hrs selling · 3× revenue
All selling

The Install pays for itself the first month.

Or if you're solo: it means you do 30 sales calls instead of 10 — in the same workday.

The real deliverable
isn't a system. It's your time back.

Take a real holiday

Two weeks. Phone in a drawer. The leads keep coming in. The follow-ups keep going out.

Make every birthday

The system doesn't need you between 4pm and 9pm. You're at the party, not the laptop.

Sleep through launches

Launch Friday, sleep Saturday. The funnel runs without you watching it.

Stop hustling for clients

Leads find you. You decide who to take, who to pass on.

No need to perform

You don't have to be on camera, on LinkedIn every day, or anywhere you don't want to be.

15-20 hours back

Every week. Forever. Time that compounds across years of your life.

A 14-day rebuild —
what it actually looks like.

HOP · Singapore venue · April 2026

From -53% YoY to break-even in 14 days.

In April 2026, a Singapore venue called HOP was down 53% year-over-year. SGD 19,249 in monthly revenue. Two months from closing.

// Daily revenue trajectory · 14-day install window
Day 1 · -53% YoY Day 7 · systems live Day 14 · break-even

I installed the same 3 systems in 14 days. Here's what happened:

  • Content system: Switched their TikTok to a proven format I'd seen work for similar venues. One video hit 297K views in a week. Another hit 226K.
  • Lead system: Built 4 booking bundles. Captured emails from 11,700 past customers. Set up automatic follow-up.
  • Reporting: Live dashboard so the owner and manager could see what was happening daily.
+297K
views · 1 video · 1 week
11,700
past customers re-engaged
+10%
MoM revenue · break-even path

HOP is a restaurant. Your business is probably a service business — financial planning, real estate, consulting. The mechanics are the same: study what already works in your space, install the systems, let them run.

Not theory.
7 years + 18 months of stress-testing.

$K
AI-content brand built from scratch — 12 months, zero starting audience
$K
Run through Stan Store (digital products platform) — 12 months, solo
days
HOP rebuild from -53% YoY to break-even
+
Clients across 7 years — Maybank, WSG, People's Association

What's included for $4,997

Every line below is something I deliver personally. No outsourcing.

#
What you get
Value
01
90-day 1:1 install with me — all 3 systems built end-to-end
$15,000
02
Brand Guardian AI — custom AI assistant trained to write in your voice
$3,000
03
6 months WhatsApp access to me directly (24 hr response)
$5,000
04
Monthly strategy call for 12 months (forward-looking, group, 90 min)
$5,500
05
30-day post-install hotline (urgent direct line)
$2,000
06
The Leverage Templates Library — every template from 7 years agency work + the HOP rebuild
$5,000
07
6 months of tool updates (new AI tools, I update your system)
$3,000
08
Monthly Q&A coaching (~25 clients, 60 min, problem-solving)
$5,500
09
AI agent setup (DMs + emails + qualification)
$3,000
10
30-day install roadmap document (yours to keep)
$1,500
Total value
$48,000+
Founders rate · first 3 only
$4,997
Standard rate after: $7,997
Apply for Founders Rate →
$48,000 of value for $4,997. The math works in your favor.
🔥 48-hour bonus

The AI Tooling Stack Audit

Book in the next 48 hours and I add a free 2-hour personal review of every tool you're currently using. I'll show you which to keep, which to drop, and which to replace with AI versions that do 10× more for the same money.

Most clients save $500–$2,000/month in tool subscriptions from this audit alone.

Value: $1,500 · free when you book in the next 48 hours · added to either Diagnostic or Founders Rate.
// My promise to you

10 qualified leads in 90 days.
Or you choose the refund.

Within 90 days of starting the install, you'll have generated at least 10 qualified leads — meaning real conversations with people who fit your ideal client and have the money to work with you.

If you don't, you decide what happens:

(a) I keep working with you, free, until you get there.

(b) I refund 100% of what you paid. No arguments. No questions.

Your choice. Not mine.

This is the most aggressive guarantee in this space. It exists because I know the system works — and I'd rather take the risk myself than ask you to.

Apply with zero risk →

Questions people ask.

If yours isn't here, we'll handle it on the Diagnostic call.

How much of my time does this actually take?
The first 2 weeks: about 6 hours total (initial audit + voice training). Then about 5 minutes a day. The system does the work; you make the decisions.
I'm not comfortable being on social media or in front of a camera.
About 60% of clients never show their face. The content system has a "no-face" mode — written posts, voice notes converted to scripts, carousels. You stay private. The business grows.
How is this different from hiring a marketing agency?
An agency charges $3-5K every month for as long as you work with them. This is a one-time $4,997 (or $7,997). You keep the system. After 90 days, you're not paying anyone for it to keep working.
What if it doesn't work?
You get 10 qualified leads in 90 days or you choose the refund. Either way, you're not stuck with something that doesn't perform.
Why $4,997 — that seems low for what's included?
Founders rate. First 3 clients only. I need case studies to justify the standard price ($7,997) and the future premium price ($10K-$15K in Q4 2026). The founders rate is me paying you in discount for being early.
I'm not in the US or UK. Does this still work?
Yes. The system works for any service business that sells to clients in English-speaking markets. I've worked across Asia and Europe for 7 years.
How do I know this works for my specific industry?
Book the Diagnostic. In 60 minutes I'll tell you whether your business fits and what the install would look like for your industry. The roadmap is yours to keep either way.
What happens after the 90-day install?
You keep the system. You get 6 more months of WhatsApp access to me, 12 months of group coaching calls, and updates whenever new AI tools come out. The relationship doesn't end at day 90.

Who this is for.
And what to do if you're not sure.

✓ Go straight to Install

  • You're doing $100K+ a year in revenue
  • Average client worth $5K+ to you
  • You've tried content/ads — you just want it to actually work
  • You can commit 5 minutes a day to decisions

◆ Start with the Diagnostic

  • You're below $100K but ready to commit
  • Lower-ticket but high-volume model
  • Not sure if your business fits — let's map it on a call
  • You want the 30-day plan before any bigger commitment

× This isn't for you if

  • You're not willing to commit to the 90-day install rhythm
  • You're looking for a 4th tactic to add to 3 that aren't working
  • You want this 100% done-for-you (look at Partnership instead)
// Risk-free Diagnostic

The $497 Diagnostic credits 100% toward your Install fee if you upgrade within 30 days. So if we determine on the call that the Install is right for you, your $497 goes straight toward the $4,997. You don't pay it twice.

Why only 3 founders rate spots.

I deliver every install personally. 90 days of one-on-one work. That means realistic capacity is 3 clients a month, maximum.

First 3 at founders rate get $4,997. After that: $7,997 until I have 5+ case studies (Q4 2026, then $10K-$15K).

⏳ Founders rate closes in:

Mon Jun 8 · 11:59 PM SGT — or when 3 spots fill, whichever comes first.

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Days
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Hours
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Minutes
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// Founders spots remaining 3 spots open · first come, first served

Two ways to move forward.

Diagnostic is the recommended path for most people. Founders Rate is for those who already know.

Recommended

🔍 Book the Diagnostic

$497 · 60 min · Tue–Fri

For business owners who want to know exactly what the install would look like for their business — before paying for it.

You get: 60-min call · 30-day roadmap PDF · honest fit assessment · the $497 credits toward your Install if you upgrade.
Book the Diagnostic →
Founders Only

⚡ Apply for Founders Rate

$4,997 · 3 spots · closes Jun 8

For business owners who already know they want this.

You get: immediate intake call, 90-day install starts within 7 days, all bonuses, founders rate locked in.
Apply for Founders Rate →
Cole Shihan

Cole Shihan

AI Acquisition Architect · Singapore

Former lawyer. Mother of two. 7 years running a digital agency that worked with Maybank, WSG, the People's Association, and 40+ other clients across Asia.

Spent the last 18 months stress-testing AI as the leverage layer of business — built a $180K brand from scratch, ran $100K through Stan Store with no team, took a Singapore venue from -53% YoY to break-even in 14 days.

Now installs the same system for service businesses around the world.

Quiet operators. Loud results.
The craft is the moat. The AI is the multiplier.